I spent a lot of time
researching and testing eBay to find out exactly what works and what
doesn't.
Here are my results, no nonsense
- how to optimise your eBay listings for the best match search.
1/
Postage
Getting your postage is right in your listing is
VERY important for eBay
best match optimisation
Be sure to;
1.Select the fastest delivery
option
2.Dispatch time of 1 day
3.Select the "Get it fast" option if
availible in your country
4.Don't overcharge for postage
5.Offer free
postage if you can afford to
All of the above are very
important for best match optimisation.
2/
Returns
State how long people have to return items
The
longer the better, 28 days should be fine.
3/ Listing
length
Put your listings up for the longest time availible, 30
days is ideal
4/
Authenticity
If your sell branded items make sure you say that
they are "genuine" or "authentic"
5/ The Title and
description
The most important part of best match optimisation
is having a good title and description.
If you are selling pink
trousers for example you need to feature the phrase "pink trousers"
in
your title and description frequently.
Don't go over the top, if you
add your keyword too frequently it will have a negative
effect on
listing.
Add the keyword frequently but
naturally.
6/
Pictures
The more pictures the better, use eBays hosting and
not your own.
7/ Feedback and
DSR
Keeping a good feedback score is a big help in
optimising for the best match search on eBay.
DSR (detailed seller
ratings) are important to, these are the 5 star ratings people leave
for
the quality of your products and service.
Keep all of your stars over 4.5
for great results.
8/
Price
Keep your prices competitive. This is not massively
important but it will help.#
9/ Powerseller
status
This does help but not as much as you might expect, you
will still need to optimise even if
you are a powerseller.
10/
Quantity
The
more you list up the better, big listings get good
positions.
Good luck with your
eBay best match optimisation.